Who We Are
About Us
We are experts in building and renovating Northern Michigan’s finest residences.
Our Core Values
01
Honesty
From our initial meeting to final walkthrough, we strive everyday to secure and maintain your trust through open and honest communication.
02
Integrity
For a home to have structural integrity it requires a team with the same solid foundation. We do what’s right, even when no one is looking.
03
Experience
The J.Peterson Homes team relies on over 100 years of combined experience in the custom homebuilding business.
Meet Joel Peterson
Our clients appreciate his involvement beginning in the planning stages of a project.
PHONE: 616-291-1816 | EMAIL: joel@joelpetersonhomes.com
Joel was born in Kalamazoo and raised in Grand Rapids. He graduated from Calvin College with an Economics degree. Joel started several small businesses while in and just out of college. It didn’t take long for the real estate and building industry to get into his blood. Joel began renovating and selling homes during which time he obtained his builders and real estate brokers license. In 1996 Joel founded Insignia Homes and helped to build that company until 2013 when he sold his interest there in order to found J. Peterson Homes. Joel is known for his attention to detail and love for design.
Joel’s real estate background makes him an expert in site selection, advising clients on the condition of the market in the area they are considering building or renovating. Joel then works closely with the homeowner to select the architecture and design team so important to any project. Once construction begins, Joel works closely with his team and the homeowner to achieve successful outcomes every time.
Joel has been married to Kris for over 25 years. They have 3 recent college graduate children and a high maintenance bird dog, Riggins. While much of Joel’s time is spent on the road working around Northern Michigan, he enjoys spending time in Leland and the Florida Keys in addition to hunting, fishing, and ski trips out west. Joel also volunteers his time mentoring at-risk public school children through KidsHope USA.



